| Job Title |
Public-relations Representative |
| Job Description |
Plans And Conducts Public Relations Program Designed To Create
And Maintain Favorable Public Image For Employer Or Client:
Plans And Directs Development And Communication Of Information
Designed To Keep Public Informed Of Employer's Programs,
Accomplishments, Or Point Of View. Arranges For Public Relations
Efforts In Order To Meet Needs, Objectives, And Policies Of
Individual, Special Interest Group, Business Concern, Nonprofit
Organization, Or Governmental Agency, Serving As In-house Staff
Member Or As Outside Consultant. Prepares And Distributes Fact
Sheets, News Releases, Photographs, Scripts, Motion Pictures, Or
Tape Recordings To Media Representatives And Other Persons Who
May Be Interested In Learning About Or Publicizing Employer's
Activities Or Message. Purchases Advertising Space And Time As
Required. Arranges For And Conducts Public-contact Programs
Designed To Meet Employer's Objectives, Utilizing Knowledge Of
Changing Attitudes And Opinions Of Consumers, Clients,
Employees, Or Other Interest Groups. Promotes Goodwill Through
Such Publicity Efforts As Speeches, Exhibits, Films, Tours, And
Question/answer Sessions. Represents Employer During Community
Projects And At Public, Social, And Business Gatherings. May
Research Data, Create Ideas, Write Copy, Lay Out Artwork,
Contact Media Representatives, Or Represent Employer Directly
Before General Public. May Develop Special Projects Such As
Campaign Fund Raisers Or Public Awareness About Political
Issues. May Direct Activities Of Subordinates. May Confer With
Production And Support Personnel To Coordinate Production Of
Television Advertisements And On-air Promotions. May Prepare
Press Releases And Fact Sheets, And Compose Letters, Using
Computer. May Disseminate Facts And Information About
Organization's Activities Or Governmental Agency's Programs To
General Public And Be Known As Public Information Officer
(profess. & Kin.).
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