| Job Title |
Media Director |
| Job Description |
Plans And Administers Media Programs In Advertising
Department: Confers With Representatives Of Advertising
Agencies, Product Managers, And Corporate Advertising Staff To
Establish Media Goals, Objectives, And Strategies Within
Corporate Advertising Budget. Confers With Advertising Agents Or
Media Representatives To Select Specific Programs And Negotiate
Advertising To Ensure Optimum Use Of Budgeted Funds And
Long-term Contracts. Adjusts Broadcasting Schedules Due To
Program Cancellations. Studies Demographic Data And Consumer
Profiles To Identify Target Audiences Of Media Advertising.
Reads Trade Journals And Professional Literature To Stay
Informed Of Trends, Innovations, And Changes That Affect Media
Planning.
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