| Job Title |
Manager, Advertising |
| Job Description |
Plans And Executes Advertising Policies Of Organization:
Confers With Department Heads To Discuss Possible New Accounts
And To Outline New Policies Or Sales Promotion Campaigns.
Confers With Officials Of Newspapers, Radio, And Television
Stations, Billboard Advertisers, And Advertising Agencies To
Negotiate Advertising Contracts. Allocates Advertising Space To
Departments Or Products Of Establishment. Reviews And Approves
Television And Radio Advertisements Before Release. Reviews
Rates And Classifications Applicable To Various Types Of
Advertising And Provides Authorization. Directs Workers In
Advertising Department Engaged In Developing And Producing
Advertisements. Directs Research Activities Concerned With
Gathering Information Or With Compilation Of Statistics
Pertinent To Planning And Execution Of Advertising Sales
Promotion Campaign. May Authorize Information For Publication,
Such As Interviews With Reporters Or Articles Describing Phases
Of Establishment Activity. May Serve As Establishment
Representative For Geographical District Or Department. May
Transact Business As Agent For Advertising Accounts. May Direct
Preparation Of Special Promotional Features. May Monitor And
Analyze Sales Promotion Results To Determine Cost Effectiveness
Of Promotion Campaign.
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