| Job Title |
Director, Media Marketing |
| Job Description |
Plans And Administers Marketing And Distribution Of
Broadcasting Television Programs And Negotiates Agreements For
Ancillary Properties, Such As Copyrights And Distribution Rights
For Films And Audiovisual Materials: Reviews Inventory Of
Television Programs And Films Produced And Distribution Rights
Of Broadcasting Station To Determine Potential Markets. Develops
Marketing Strategy, Based On Knowledge Of Establishment Policy,
Nature Of Market, Copyright And Royalty Requirements, And Cost
And Markup Factors. Compiles Catalog Of Audiovisual Offerings
And Sets Prices And Rental Fees. Negotiates With Media Agents To
Secure Agreements For Translation Of Materials Into Other Media.
Arranges For Reproduction Of Materials For Distribution And
Examines Reproductions For Conformity To Standards. Edits
Materials According To Specific Market Or Customer Requirements.
Confers With Legal Staff To Resolve Problems, Such As Copyrights
And Royalty Sharing With Outside Producers And Distributors.
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